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Multi Effects of Business MICE

Article by Steven Agusto







EVEN term Meetings, Incentives, Conventions and Exhibitions (MICE) has been popular, but not everyone knows exactly what it actually MICE.In the decade of the 90s, MICE has become an important part in the development of tourism in the country, even in advanced industrial countries this type of tourism has evolved long before us. Rapid development is in line with the opening of international trade and the rapid growth of information technology and transportation.

MICE Tour consists of four main activities namely principal meetings (meetings), incentive (incentives), conventions (conventions) and exhibition (EXHIBITIONS). The four types of activities that an attempt to provide services for a meeting of a group of people (business people, academics, government executives and private) to discuss various issues related to common interests as well show off the products business.

In a note So Rajaguguk (2005), historically important moment for Indonesia, the emergence of MICE is successful convening of the Asian-African Conference in Bandung in 1955 was followed by ongoing activities Genefo (Games of the New Emerging Forces) in 1960, PATA Conference in 1963 and 1974 following then OPEC in Bali and the APEC Summit in Bogor in 1995, until finally the success of the UNFCCC in Nusa Dua, December 2007. MICE is an integral part that can not be separated from tourism businesses, including business services convention, incentive travel and exhibitions in a series of services for meeting / gathering of people or a group of people (statesmen, businessmen, intellectuals, public, and so forth) in a place that is conditioned by a problem, discussing or common interests.

First, the meeting was meeting a group of people who joined in an association, a company that has common interests with the goals and interests of the discussion of a problem together.

Second, the incentives that incentive travel is a travel activity organized by a company to its employees and business partners in return for recognition of their achievements related to the organization of the convention to discuss the progress of the relevant company and / or exhibition activities.

Third, the conventions. Meeting a group of people (statesmen, businessmen, intellectuals, professionals, etc.) to mambahas issues related to common interests and usually in a large number of participants.

Fourth, the exhibition is a form of display, demonstrate, introduce, promote and disseminate information on the production of goods / services as well as visual information in a particular place within a certain timeframe to be seen directly by the people to increase sales, expand markets and seek trade relations.

In Indonesia currently has a number of city services MICE destinations such as Jakarta, Bali, Batam, Medan, Padang, Bandung, Semarang, Yogyakarta, Surabaya and Makassar. MICE services business can not be separated by a chain efforts in the field of tourism and various other business sectors.

Implementation of MICE always involves many sectors of business / industry and many parties, it causes the resulting economic effects multiply the effects or impact area (multiplier effect) is beneficial and can be felt by many parties. Moreover, the spending power of MICE segment of about 80-10 times the usual tourist.

In recent years, the security condition in Indonesia, more conducive to giving a positive image as a tourist destination. Hopefully, this mementum prone kertakit maintained so that conditions of political activities such as elections, presidential and legislative elections did not give up until the condition is now more conducive. * Gregorian.

Read also interesting article Perlunya Web Komunitas Event Organizer and visit my official blog Cheats Games to find another usefull information.



About the Author

I’m working in internet marketing company, I like writing and sharing my experience in this field. Now I’m interesting in manga and recently wrote about manga. Please come to my blog Manga Naruto Movie

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